Shift_ philosophy

SHIFT_it is an English word that expresses passion and investment that revived NISSAN and brought into our future.

SHIFT_ is a challenge to find new solutions in the contrary of usual actions. It is a challenge to open for new opportunities. Changing our own opinion about the surrounding environment, we are trying to do better than previously. We are not afraid of doing something for the first time or broaden own action till new borders. By changing attitude towards the surrounding, soon we may realize what wonderful results it is possible to achieve. It is the NISSAN spirit, it is SHIFT_.

All that we do we change, and all what we change, we try to make better and immanent only to NISSAN.

Carlos Ghosn – Manager of NISSAN MOTORS LTD